Wilson, Managing Director of Pear Tree Investments approached me to design his company's brand identity.

In the design brief it was made clear that the brand had to look proffessional and trustworthy. Some of the keywords that came up were Investment, future, technology, insightful and people.

I started brainstorming and sketching some ideasand from these I started to render them in Illustrator to send to Wilson for his feedback.

He was really keen on me developing idea 1.

I then went about putting together some colour combinations.

Once a final colour combination was choosen I sent all original files plus .jpegs of the colour and black and white versions.