Adam Hook
freelance graphic designer
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Pear Tree Investments Logo Design Process
from start to finish
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peartree logo design banner
Wilson, Managing Director of Pear Tree Investments approached me to design his company's brand identity.

In the design brief it was made clear that the brand had to look proffessional and trustworthy. Some of the keywords that came up were Investment, future, technology, insightful and people.
pear tree logo design
I started brainstorming and sketching some ideasand from these I started to render them in Illustrator to send to Wilson for his feedback.
peartree logo design ideas
He was really keen on me developing idea 1.
peartree logo design colour
I then went about putting together some colour combinations.
peartree logo design final
Once a final colour combination was choosen I sent all original files plus .jpegs of the colour and black and white versions.

Client Testimonial

"First class service from start to finish, very good grasp of company needs as well as promptness of action.

I will definitely be using him again."

Wilson Chan
CEO, Pear Tree Investments