Adam Hook
freelance graphic designer
G4 Logo Design Process
from start to finish
Stewart Grays is an award wining fashion designer who specialises in top-end men’s accessories.
I had been working with Stewart for some time on other little projects when he came to me and asked if I would design him a logo for a new men’s accessory range, G4.
In the design brief Stewart described clearly that this range was aimed at trendy 20-30 year old men. Some of the key words that were in the brief were: funky, modern, proffessional, high quality and fresh.
After Stewart viewed the initial ideas he was keen on me developing idea 2. First we wanted to make the 'G' more recognisable.
Its really important a logo works on both light and dark backgrounds and as you can see below this simple shape looks stricking on both.
When we were both happy with the result I sent over the final .esp files so it could be sent to his manufactures to start production.
Client Testimonial
"He listens and understands what is required of the brief, along with his enthusiasm and ability to produce drawings quickly, it is a pleasure to work with him. ... "
Stewart Grays
Founder/Designer, G4